Each week day morning, you might purchase a caffeinated beverage from your favorite coffee shop. As you wait to receive your order, you notice some customers adding cream and/or sugar to their coffee. You read somewhere that 65% of coffee drinkers add cream and/or sugar. How was that fact determined? Sociologists use a variety of research methods – surveys, interviews, focus groups, observation, content analysis, and so forth when they study human behavior. In this assignment, you will select a research method for doing a small sociological research study. For example, you might use a 10-question survey to determine attitudes about texting while driving. You will conduct your research and summarize your findings.
