The goal of this assignment is to complete a comprehensive marketing plan and provide a structure for possible future opportunities in the student’s personal career. The project will require originality, creativity and understanding of the key concepts of marketing as we review and discuss these components throughout the course.
The student is to continue with the same new product or service that was approved at the beginning of this assignment. This product or service continue to serve as the basis for the Marketing Plan the student will develop throughout the course in the remaining parts or stages.
Directions/Guidelines
This is the second part of your Marketing Plan (of 5 individual parts) due at intervals spaced throughout the course (following relevant assignments, unit content and text readings), culminating in a final PowerPoint or Video presentation due at the end of the course. Individual parts (outlines) submitted during the course will be graded and the instructor will provide the student with written feedback in addition to a scored rubric. The student should take into consideration written feedback for editing or revision of submitted parts and incorporate added ideas and content to be part of the final Part 6 PowerPoint Presentation.
The content on Part Two should follow previous class readings, assignments and discussions for content ideas and evidence of understanding of key marketing terms – and use of examples where relevant is important.
Directions
Project Part 2
Describe the target market in detail, including information on the geographic, demographic, psychographic and behavioral factors used to choose this market segment.
Identify the needs that cause the target market to buy.
Create a written positioning statement that identifies:
The organization’s product/service
