Developing Marketing program
You are required to use the marketing principles and activities outlined in the build stage of the Co-create | Build | Engage (CBE) process. Specifically, your report should feature: a brand narrative, marketing mix (product, price, place and promotional considerations), the hourglass and a customer journey map. You must complete this assignment on the same business case that you used for Assignment 1.
The marking rubric is attached here for your information.
This is an INDIVIDUAL assignment.
Formatting requirements
Follow these instructions carefully to help me review your work in the most constructive form possible.
Include a TITLE page
Word Count:
1000 words +/- 10% allowance
Reference list, in-text referencing and images are not included in the word count. Tables will also not be included in your word count.
Images: Make sure that all your pictures, figures and tables are included in the main body of the report if you decide to use them.
Appendices: Do not attach any appendices.
All readable fonts are welcome.
Proofread your work carefully. Share it with a colleague or friend that can give you some feedback or point out grammar and spelling errors.
OUTLINE:
-Brief description of your organisation
-Brand narrative
-Your persona from A1 (image only)
-Marketing mix (product, price, place and promotional strategy)
-Marketing hourglass
-Customer journey map
