Leadership Essay – Viacom/CBS
All of these companies are publicly traded, which means their financials and details about executives are widely known and easily accessed. Some suggestions:
Use Google (or another search engine) to find you company’s website to learn more about the,. Go the “About Us” page to find out about the executives, board members, etc.
Feel free to also use finance.yahoo,com to find out more about the financials of the company. The WSJ is a great reseources, as well.
Ideally, choose the CEO or president/COO of the company to be the focus of your essay. Use the resources available to you to access published, reliable information about this person. If the leader has experiences controversy or does not have a favorable leadership style, by all means don’t sanitize your essay for any reason. For example, not everybody loves Jeff Bezos, so make sure your essay includes information that descibes any leadership decisions that resulted in negative PR. For most of these companies, there will be plenty.
