Individual Case Memos:
Four cases will be discussed in class. Students not presenting with their group on a case are respon- sible for preparing and submitting case memos for the remaining cases during the semester. Case memos are individual assignments and must be done without working with others. Case memos should be approximately two pages in length (double-spaced). They should include the following: (1) a clear state- ment of the problem/opportunity (2) two alternative marketing courses of action for overcoming the problem and further exploiting potential market opportunities (3) a discussion of the advantages and disadvantages of each proposed alternative (4) selection of a proposed alternative as the solution to the problem and justifica- tion for selection of that alternative. Late memos will not be accepted.
