Objective: Outline the four professional communication goals.
Mindset: Understand how to inform, persuade, instruct, or engage.
Instructions
“What’s it to me?” should never have to be asked after you have communicated with an individual or audience. Having a purpose for your communication is the first step. This first step takes place before you open your mouth. As you are preparing a communication piece, project, or plan, know your final goal. Do you plan to inform, persuade, instruct, or engage?
