This task is about demonstrating the understanding and applying models to appraise the external environment. In relation to the attached case entitled ‘Covid: Pret a Manger’s Fight for Survival’, please answer the following: 1. Drawing on the case of Pret provided, assess the attractiveness of the casual dining sector in London using Porter’s 5 Forces model and any other models you consider relevant. Include a diagram in your answer outlining key points. What are the main challenges facing the sector post-Covid? (60%) 2. Consider whether and how profitability can be improved in this sector looking forward? (30%) 3. What are the theoretical limitations of any model(s) you have applied in your answers above? (10%) Please refer the below academic sources for references Textbooks: Core Text Johnson, G., R. Whittington, P. Regner, K. Scholes, and D. Angwin (2019). Exploring Strategy, 12th edition, London, Pearson Education.• Chapter 2 pages 34-49 • Chapter 3, pp. 62-74 Recommended • Schilling, M. (2023). The Strategic Management of Technological Innovation, 7th edition. New York, Mc-Graw Hill. Tidd, J and J. Bessant (2018). Managing Innovation: Integrating Technological, Market and Organizational Change (6th edition). Chichester, Wiley. • Macintosh, R. and D. Maclean (2015). Strategic Management: Strategists at Work. London, Palgrave. • Frynas, JG and Mellahi, K, (2011). Global Strategic Management, 2nd ed., Oxford, Oxford University Press. • Rumelt, R, (2011), Good Strategy / Bad Strategy: The Difference and Why it Matters, London: Profile Books
