Read the case on Betar company.
You will need to choose, to which country (Azerbaijan, Kyrgyzstan, Mongolia) the company should internationalize at the core point of the case study. To do so, follow decision manking algorithm:
1.Identify the problem (internationalization) – already defined
2.Define criteria to evaluate the decision – explain your choice
3.Define the level of significance for each criterion – explain your choice
4.Identify all existing alternatives – Azerbaijan, Kyrgyzstan, Mongolia
5.Assess all existing alternatives – explain your assessment
6.Choose optimal alternative – draw a conclusion
There is no page limit for this assignment. TNR 12 pt, double spaced, is preferable
