Each student will choose one of the following companies (and get it confirmed by me) to assess the development of global expansion strategy with managerial implications for multinational corporations (potential or existing international expansion plan) in the following countries, topic is Facebook to China.
Research Project Report Structure and Format :
Title page;
Cover page with title,
Table of content
Abstracts (Focus, issues, and structure of the essay)
Introduction (why and its relevance to IB)
Phase One
Phase two
Phase three.
Recommendations
Conclusion.
References.
Phase 1 – Product/ Service Description (3-5 pages) Application of IB and Global Marketing knowledge and concepts (5 general references required)
What is the product/ service about?
• Information about the company (brief history, financials, and justification)
• Company Environment and Introduction of Product and services
• Analysis of the Product and Services (relevant variable to play in Global market (Home and Host country context)
• Segmentation and Target Market (Home country)
• Price and Promotional mix (Home country)
Phase 2 – Host Country Analysis (maximum 10 pages) Application of IB theory/knowledge
Why is this host country a potential market for your product/ service? PESTLE Framework (5 academic references required)
• Segmentation and Target Market (Host country)
• Price and Promotional Mix (Host country)
• Political Environment (political philosophies, system, structure, political parties, political risk)
• Economic environment (economic system, main products and services, economic risk)
• Monetary environment (currency system, currency risk)
• Trade environment (major exports/imports, main trading partners, regional economic integration, tariff, trade barriers, government incentives for conducting business there)
• Demographics and cultural analysis (Apply Hofstede or Halls dimensions of cultural analysis). Ethical considerations and managerial implications
• Technological Factors
• Legal environment (legal system, legal issues in international business, legal risk)
• Environmental factors and risk analysis.
Phase 3 – Implementing Global Business Enterprise (maximum 5 pages) Discuss in the context of International Business strategies
What is your strategy to enter the market?
• Describe business strengths, weaknesses, opportunities, and threats (SWOT) in the country.
• Identify domestic and international companies involved in similar business activities.
• Global Strategies, FDI and Modes of Entry and Justify company’s mode of entry.
• Describe if there should be any product/ service adaptation in the host country (Porters 5 forces Model)
Conclusion (maximum 2 pages)
Is your product/ service viable in the targeted market?
• Viability analysis – is the international expansion to the targeted market possible?
• Recommendations to the company. DO EACH PHASE SEPERATELY !!!
cite all your sources in APA citation style
