Submit an outline of campaign strategies and tactics. You will analyze the position of a product or service in the digital marketplace, the target audience, and the current media vehicles being used to reach the audience. You will also recommend new media methods for reaching the target audience, specify the goals for marketing your product or service, and include a rationale for why these recommendations will be successful.
Product/Service to consider = Vegas Valley Winery (see attached for more info)
Submit an outline of campaign strategies and tactics.
Analyze the position of the product or service in the digital marketplace, the target audience, and the current media vehicles being used to reach the
audience. Recommend new media methods that can be used to reach and impact the target audience.
Specify the goals and objectives you will use to market your product or service.
Include a rationale for why these recommendations will be successful.
Detail your positioning research and the results.
o Describe your client’s digitally connected audience. How did you identify it?
o Analyze the existing methods the client has used to reach its current audience. What has been the result?
o Recommend appropriate new media methods that can reach the intended audience. What indicates that this will be successful?
Describe the plan you intend to implement.
o Describe the broad new media strategies you will use to market the product or service. How do these correlate to your client’s existing marketing
approach?
o Specify the goals and objectives for your new media campaign. How do they interface with the client’s current marketing efforts?
o Justify the most appropriate tactics to reach the target audience.
Critical Elements that need to be touched on in the paper
– Describe Vegas Valley Winery’s digitally connected audience and how it works
– Sumarize the results of analyzing the existing methods Vegas Valley Winery’s uses to reach the audience
– Recommend appropriate new media methods that can reach the intended audience and define what will make these methods successful
– Describe broad new media strategies and how they correlate to Vegas Valley Winery’s existing marketing approach
– Specifiy the goals & objectives of a new media campaign and how they interface with a clients marketing efforts
– Justify appropriate tactics to reach a target audience
