Instructions for Completing the Firm-Level Analysis
MY IS TJ MAXX
Each student must select a firm in the industry (and nation) studied by the students team and, using secondary sources of data as well as primary sources such as SEC-required reports, conduct an analysis of the firm and prepare a report showing: :
Company highlights: mission, vision, current CEO (and other positions, if relevant) locations, annual profit, growth rates, no of employees, performance, their current objectives (the letter to investors is a good source of information for a publicly traded company), their current structure and culture, if you can get this information (the CVF is a good tool to describe culture. The main objective is to establish a baseline and foundation on which you will build recommended strategies as you develop your strategic plan for this firm throughout the semester.
VRIO analysis of your competitors key resources. This might include physical or intangible assets (equipment, patents) or resources (human resources) or special capabilities such as leadership and/or ethical decision making. Think about how leadership strategy has affected the performance of the organization.
A SWOT analysis for your competitor. The SWOT analysis bridges the external environmental scan completed by your team and your individual competitive internal analysis. You cannot understand strength, weaknesses, opportunities or threats without understanding the larger environment. please
Write a paper on the Competitive mapping with very distinctive for the sector unique dimensions often related to swot and VRIO as the basis for competencies and .strategic competitive advantage.
All data should be referenced and the sources (such as Annual Reports, Industry Reports, Required Filings) should be included in Works Cited at the end of the analysis.
Required text:
Strategic Management,
5th Edition
By Frank Rothaerme
