Article 1: The difference between digital and traditional marketing.
Article 2: How to develop a digital marketing strategy: Stages of analysis, development, implementation, and control of digital marketing campaigns
Article 3: Discuss the strengths & weaknesses across a range of e-tools such as online advertising, search engine optimization (SEO), email marketing, blogs, and social media marketing
Article 4: How to develop a customised digital marketing campaign
Article 5: Which KPI’s should be used when evaluating a digital marketing campaign