The following lectures are relevant. All lecture materials are available in week 1, so you can start thinking about your assignment as soon as you know your group (see below). Remember, these lectures are just a starting point. They are designed to get you thinking about the topic.
– Management, managers, & managing
– Planning & decision making
– Managing in a global environment
Task Overview:
American fast food chain In-n-Out Burger has decided to expand their operations into the Australian market. They have engaged you to research the fast food and burger restaurant market in Australia. In-n-Out Burger wants to know the following:
1. What is the level of competition in the Australian market?
2. Is there a place for In-n-Out Burger in Australia, and if so, where?
3. What strengths does In-n-Out Burger bring that it can leverage to expand in Australia?
4. What weaknesses must they address?
5. Any other information that may be useful in expanding their Australian presence.
Additional Information:
