Understand and contextualize the role of Marketing in society and the corporation / organization.
Fully comprehend the marketing process from analysis to implementation with the aim of gaining a holistic vision of the marketing function.
Have a solid understanding of the key strategic concepts (segmentation, differentiation and positioning) and how to translate those concepts into the different elements of the marketing mix (product, price, place, promotion) in order to design and implement a consistent and successful marketing plan.
Develop skills of critical and analytical thinking to evaluate and solve marketing-related problems.
Expose the student to examples of how marketing has been applied in different sectors and B2B and B2C.
Design a consistent marketing plan that efficiently leverages all the elements of marketing strategy for implementation.
