The assessment involves an
examination of the assigned organisation to report the marketing channel(s) and the possible causes/reasons/constraints/challenges
faced by the supplier/service provider in meeting the expectations of a B2B customer.
Does the organisation have an omnichannel? If yes, how effective is the existing omnichannel? Examine the existing
touchpoints and channels and identify the reasons underlying the success/failure of the individual touchpoints and
existing channels in meeting/exceeding customer expectations of an omnichannel experience.
If the organisation is not using an omnichannel, identify the problems/deficiencies of the existing marketing channels
in providing a seamless customer experience.
Use relevant concepts throughout to support
