Aim & task specifics
Understand social and behavioural issues in regards to consumer wisdom and develop a practical social marketing plan (report, not an essay ) to increase consumer wisdom on Cyber Bullying.
Critically review and analyse a social and behavioural issue using consumer wisdom for a Cyber Bullying program. Examples of consumer wisdom are shown in the 5 articles in this folder.
You must also add practical application of theories, models, techniques and approaches in developing your social marketing plan.
Importantly, you are developing a Social Marketing (SM) plan that is relevant for Cyber Bullying. Any literature must support the SM plan that you are proposing. Your response must utilise evidence-based research to demonstrate your comprehension of the topic. Students will need to consider the use of downstream, midstream or upstream marketing techniques. Please refer to the marking rubric for furthering your understanding of the expectations of this task.
