Two to three pages, double-spaced, word document.
Activity Details
Read the text presented on page 7-4a and respond to the three questions at the end . This assignment is an APA 7th Edition formatted paper.
VIDEO is a global award-winning design firm.Footnote Every year teams of people including psychologists, mechanical engineers, biologists, and industrial designers work on projects ranging from Apples first computer mouse to heart defibrillators to the Neat Squeeze toothpaste tube.
IDE Os corporate philosophy is that teamwork improves innovation and creativity. Group brainstorming is used to spark a lot of new ideas at once. Project teams share and improve ideas by leveraging members skills and solving problems together. The company believes that the diversity of interdisciplinary teams allows higher quality, faster innovation.Footnote
Regardless of the project, IDEO teams use the same process. First they identify similar products and experiences, then they observe people using them. The teams then visualize, evaluate, refine, and implement innovative solutions to their clients problems drawing from their research and observations. IDEO team members lack status or formal titles, and every team member is given equal respect.Footnote
Questions:
How does diversity influence the effectiveness of teamwork at IDEO?
What characteristics would you look for in staffing a project team at IDEO?
