Evaluate the test market Donatos used. What were its advantages and disadvantages?

Words: 154
Pages: 1
Subject: Uncategorized

Read the case study and analyze the case scenario/research through a series of questions.

Case Study can be found in additional materials.

Questions for the case:

1 Map the research design used by Donatos for new product development.

2 Evaluate the Wassup meetings as an exploratory methodology to help define the research question.

3 Evaluate the test market Donatos used. What were its advantages and disadvantages?

4 What measurement scales would you have used on the survey that was part of thein-restaurant product tests?

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