The African proverb that says it takes a village to raise a child suggests that there is something valuable in the concept of a global village, a village where relationships are built and cultivated. Scholars have long associated community connection with relationship building and with a sense of identity formation. The global village offers a network whereby perceptions, values, and beliefs affect and influence our lives.
Media ecology theory is the study of media, technology, and communication and their effects on the human environment. Marshall McLuhan first posited the idea of media ecology in 1962 when he suggested that media had the power to shape the human experience. McLuhan believed that mediated environments could directly change communication and its contexts and constructs.
Question 1:
Explain how McLuhans concept of a global village supports and validates with the basic assumptions of media ecology.
Question 2:
Explain how the correlation between communication technology and human interaction, perception, and understanding occur.
Question 3:
Describe how media ecology might be applied to Over-the-Top (OTT) networks such as Netflix, Amazon Prime, HBOMax, and Shared Cultural Memory.
You are expected to provide a reasoned, well-researched substantial response to each question. Textual support for all claims, in-text citations, and references are required. A minimum of 20 scholarly/peer-reviewed citations is required. Use APA Style.