Locate a news article, report, podcast, opinion piece, or case study from a credible source outside the United States related to assessing global market opportunities. Specifically, look for articles that discuss the pros and cons of doing business in a given country or region.
Indicate the extent to which you agree or disagree with the points made in the article based on the theories covered in this module as well as any facts and data from other sources that you feel may help support your position. State and then defend your opinion, using the research you gathered.
Include all the elements described in the assignment.
Write between 400 and 500 words.
Include APA-formatted references, including URLs, for any sources you use, including course materials.
Objectives Covered
Identify the factors one should consider when assessing the viability of a global market opportunity.
Explain how considering the benefits, costs, and risks of entering a global market can help assess a markets potential.
Explain why the degree to which a country practices free marketing policies may influence an opportunitys attractiveness.
The goal of this assignment is to help you make the connection between the big ideas discussed in class and your own real-world, day-to-day life. You will be graded on:
Whether the source is from outside the United States.
Whether the content is related to the ideas discussed in this module.
Your analysis of the content and how well you state and defend your opinion.
