Task 1 Find a new product on Indiegogo, Kickstarter or similar website with limited Marketing initiatives. Product choose : https://www.indiegogo.com/projects/mealztime-cordless-self-heating-bento-box#/ Task 2 Once you have decided on your product you should carry out an audit of the operating environment, researching the product, sector and environment. Tip: You should consider the opportunities and challenges your product may face, these could include (but are not limited to) rivals, distribution, market demand etc. Task 3 Following your analysis of the product and the environment make evidenced and theory-based recommendations on the future marketing direction and decisions of the company. Tip: This might include areas such as the name, pricing strategy, target market, advertising and supplying decisions.
