Develop a marketing research plan for a company or organization of your choice following the method outlined in the book. Put the plan together in 10-12 PPT slides that describes: Step One — your problem, the decision alternatives, and your research objectives along with; Step Two— your marketing research overall plan Make sure you provide background on the company and any relevant information to the plan. Be prepared to share in class and present in small groups and potentially to the class. The PPT slides should be posted to Assignments in advance of the class. Please include in your PPT in the notes section, your talking points for each slide.
