Why is it important to establish the “goodness” of measures and how is this done?

Words: 120
Pages: 1
Subject: Uncategorized

Need answers to Chapter 13 questions as follows:

Chapter 13
1. Describe the four types of scales.
2. Why is it important to establish the “goodness” of measures and how is this done?

References
Sekaran, U., & Bougie, R. (2019). Research methods for business a skill-building approach (8th ed.). John Wiley & Sons, Inc.

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