Answer the following questions about the failed product you have been assigned to research: The failed Product will be “Coors Rocky Mountain Spring Water/Sparkling Water”
1. Name of product (and who is the manufacturer – i.e., Coca-Cola).
2. What is product (i.e., soda, perfume, game system) and what is its main functions – what does product do (i.e., a beverage, a computer, pants)?
3. How long was product in the market? When was product launched and when did it fail (if you can – give specific dates or give the period when product was launched, and it failed (i.e., launched in 1989 and was on market for 6 months)?
4. How was product marketed? (Identify such things as who product was targeted to, how it was advertised, etc.). You are free to write anything you feel is relevant here about how product was marketed or introduced to customers into the marketplace.
5. Why did product fail? Be specific. (If the articles don’t specifically indicate why the product failed – based on what you have read, give your point of view of why it failed).
6. Is product back on market today (or something similar)?
7. What could marketers have done to make this product more successful in marketplace?
8. Do you think product could be successful if it was launched in marketplace today? Why or why not?
9. What did you learn or find interesting about the failed product or company based on the internet research you did?
10. identify the website(s) you used for your answers.
