Discuss how this medical group might tailor its marketing mix to appeal to this segment.

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BUSI 528 – DB3R1 Strategic Management and Marketing for Health Professionals Assume that a non-profit medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of low-income residents in an urban district/ward. Discuss how this medical group might tailor its marketing mix to appeal to this segment.

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