Visual Analysis Full Draft Workshop Guide
1. Read the writers memo and examine her or his chosen visual. What design
features does the writer analyze? Do you think these are the most important
design features? Why or why not?
2. Has the writer connected these features of the visual message to how it appeals to
the intended audience? Where might more explanation be helpful? Mark these
places with a star and make suggestions for revision.
3. What is the writers main analytical point in the memo? Underline this sentence or
sentences. If no main point is stated, try to write the main point in your own words.
4. Remember that the most important part of this analysis is to explain how the
design features work together to create a message that challenges or complicates
common gender expectations. Does the writer explain, using the readings and their
own analysis, how the visual portrays social constructions of gender? Where does
that happen in the draft? Put a check mark by the strongest passage of analysis and
put [brackets] around a passage that needs more explanation. In the space below,
write down questions that the writer still needs to answer.
5. Does the draft meet the bulleted objectives? Look at the Assignment Guidelines at
the beginning of this unit and number each objective. For each objective, rate the
memos effectiveness in meeting that criterion 15 (5 as excellent, 1 as poor). For
any 1, 2, or 3 you give, offer suggestions to the writer for how to improve the
memo to meet the objective.
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