Coursework Task Consider the hypothetical case of a software development company named BEA21 Technologies Ltd., operating in the UK. The company has decided to turn its attention to developing tracking software for use in wearable and tagging devices. Tracking software has applications in different markets and in order to make decisions about the company’s future strategy, the owner of the business has commissioned you to provide a report on Sports coaching industry in the UK. Guidance notes Structure your report in the following way (a suggested word limit is shown for each section): 1.You should first identify how a tracking device could be used to solve a problem in the business environment of your choice. For example. Why might a tracking device be useful in sports coaching? Why might a wearable tracking device be helpful to an athlete, or a coach involved in specific sports? [~500 words] 2.Prov ide an analysis of the external macro environment for the business environment of your choice. Provide a rationale for why you have used specific tools to analyse the forces within the macro environment. [~2000 words] 3.Provide an analysis of the external micro-environment (the operating business environment) for the business environment of your choice. Include in this section, an in-depth analysis of key stakeholders within this sector. Provide a rationale for why you have used specific tools to analyse organisations within the micro-environment. In this section you should also discuss the threats and opportunities different stakeholders bring to this environment. Also consider how these opportunities and threats may change in the future.
