There are five steps in the Buyer Decision Process. The first step occurs when the buyer recognizes a need for a product or service. The next step is the information search for products or services to meet the need. Step three happens when the buyer is evaluating the alternatives found in the information search. The fourth step is the actual purchase decision made by the buyer. The fifth step in the Buyer Decision Process occurs after the purchase. The post-purchase evaluation determines whether buyers are satisfied with their purchase or are suffering buyer’s remorse.
