Each component should be explained in the summary with examples (answer all questions below)
(1) Personal Values
Values are core principles that give meaning to your life.
What are three values that best describe you? Why did you select each one?
(2) Passions
Passions are what intrigue and motivate you in determining how you want to spend your time.
What are you passionate about? How does this passion translate into your professional life (work/school)?
(3) Goals
Goals are specific objectives that you would like to achieve.
What goals would you like to achieve in the next 1 year? Next 5 years? Next 10 years?
(4) Brand Attributes
Brand attributes are the words you would use to define your personality or the value that you offer.
What are three brand attributes that best describe you? Why did you select each one?
(5) SWOT Analysis
Understanding your personal strengths, weaknesses, opportunities, and threats helps prepare you for career growth.
Strengths- What do you excel in?
Weaknesses- What are items in your life that you could improve upon?
Opportunities- What opportunities have been presented in your life, or that you foresee occurring?
Threats- What obstacles do you face in your personal/professional life?
(6) Brand Statement
Your personal brand statement is the essence of who you are, compressed to just a few words.
Using the information you provided in steps 1-5, create 1 sentence that can summarize who you are.
Your Brand Statement should be cohesive and relate to everything you spoke about in steps 1-5.
