Assignment Description: For this assignment, based on your Chapter readings for this module, create an essay discussing the following: Explain the linkage between internal environmental analysis and the value-adding service delivery and support strategies. How are the value-adding strategies linked with action plans? How does the marketing of a service differ from the marketing of a physical product (good)? The following specifications are required for this assignment: Length: 825 words. Structure: Include a Title page in APA style. References: Include at least two scholarly sources, in addition to the textbook and provided material. Format: Save your assignment as a Microsoft Word document (.doc or .docx). Required Resources: Ginter, P. M., Duncan, W. J., & Swayne, L. E. (2018). Strategic management of health care organizations. (8th ed.). Jossey-Bass. Read Chapter 8.
