In planning for advocacy, the leader must strategize to attract allies and overcome barriers. Careful planning of an advocacy campaign is essential for overcoming well-prepared opposition. In this assignment, conceptualize the campaign and the strategies. In a broad overview, consider the campaign design, goal, objectives, events and activities, stakeholder support, media and promotion, financing, and evaluation, etc.
State one broad, overarching goal and 2 to 3 objectives.
Describe the strategies and activities to be used. Include specific ways you will:
Educate and encourage support (human and financial),
Conduct a direct action campaign (polling, lobbying, letter writing, electronic advocacy, etc.),
Promote media advocacy, and
Evaluate the campaign outcomes.
Are you leaning more toward traditional or alternative approaches? Explain your choices.
Your product may be a planning format of your choice, such as a paper, presentation, graphic organizer, etc.
I am fine with a paper
