Discuss the cross-cultural element to measure, some questions around respondents’ cultural values should be asked.

Words: 221
Pages: 1
Subject: Uncategorized

A moderate review of the 2nd hand fashion luxury is made and their features are nicely discussed. the various types of value identified are relevant and made a lot of sense in this context. The variables for the survey seem to be in place and some of the variables recommended for measuring have been tested before. Perhaps the student wants to investigate for example some different outcomes like word of mouth or sharing intentions on social media. For the cross-cultural element to measure, some questions around respondents’ cultural values should be asked. I would also recommend adding some variables from consumers’ cultural backgrounds, as this seems to be quite an important aspect of your work, apart from their luxury perceptions. A clear method and sample are selected. Also, some theories from the consumer culture theory need to be identified to explain the differences stemming from their cultural differences.

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