Review the MBA Capstone Project Description [PDF]. (Uploaded)
Assessment Description
Write a business proposal that formally proposes your capstone project (uploaded – Capstone Project Summary) and ends by asking for permission to continue, just as you might propose a project to a supervisor or client.
Include, at minimum, the following information:
Analyze a business challenge or opportunity.
Include an introduction about your proposal.
Summarize the capstone project topic, scope, and components; saying that your capstone will comprise a paper and presentation is not enough.
Establish the premise of your paper; for example, if your plan is to talk about how Dillard’s department store can come back after a huge financial loss, you should include citations that establish its dramatic financial loss.
Define the strategy, scope, and action plan that you will use to complete the capstone project.
Provide a general action plan on how you will research, analyze, and identify recommendations or solutions to this business challenge or opportunity.
Discuss the general type of data sources you will be using to inform your analysis. Provide at least two specific sources that you are considering. These resources should be from credible sources such as the Wall Street Journal, IBIS, et cetera. Use the excellent Research Guide MBA for locating credible resources from the Capella library’s business databases and article collections.
Include the process or steps on how you will access the data necessary for analysis of a business topic or challenge.
