Instructions You are asked to develop a passenger traffic forecast for: • Lufthansa The forecast needs to: – Address both the short term (up to 3 years) and the longer term (up to 10 years). – Provide an annual projection of passenger volumes (starting year 2022) and by geographic segment: domestic vs. international traffic. – International traffic should be broken down into at least three geographic regions. The overall airline forecast should: – Include at least two scenarios (in each forecast) which reflect different patterns of recovery. – Explain why you have chosen the forecasting methodology that you have selected. – List all forecasting assumptions and scenario assumptions. – Recommend which forecast should be adopted and why. You are also required to undertake a thorough market analysis for the airline you choose: – Provide evidence to support your understanding of how this market is now and how it is expected to change over the timeframe of the forecast. – Include commentary on the airline fleet composition; current network structure; mix of traffic; product offering; competitive environment and the airlines’ financial status. – State other factors that will influence the airline’s plans. Hi, the above given are the instructions, however 90% of the work has already been done. Only the charts are to be generated for each scenario based on different geographical regions. 6 charts are required (3 short-term and 3 long-term) based on each region.
