What were the main regulatory and market differences between the US and India when considering Promotion and Place (distribution)?

Words: 120
Pages: 1
Subject: Uncategorized

The case is uploaded (1) What were the main regulatory and market differences between the US and India when considering Promotion and Place (distribution)? (2) What were Pfizer’s Viagra response to each one? (3) Critically analyze Viagra’s Pricing decision to position itself as a premium product in India.

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