In your paper, analyze the search engine industry and Googles competitive position in the industry. Your report should include:
A Five Forces analysis
A list of industry driving forces and key success factors
Then, recommend strategies necessary to allow Google to strengthen its lead in the search industry and to successfully upkeep its:
Smartphones
Cloud computing
Entry into emerging markets
Other recent ventures
You should also provide a recommendation concerning any potential ethical lapses at the company. Your recommendations should be specific and supported with facts from your analysis. (You should use the financial ratios presented in the Appendix of the text as a guide in doing your financial analysis of the company.)
Textbooks:
Gamble, J. (2021). Essentials of strategic management: The quest for competitive advantage (7th ed.). McGraw-Hill
https://b-ok.cc/book/21057598/8312fc
Print ISBN: 978-1260785791
eText ISBN: 978-1260785791
Varma, A., & Budwhar, P. (2020). Performance management systems: An experiential approach (1st ed.) Sage Publications.
Print ISBN: 978-1473975743
eText ISBN: 978-1526453655
