Identify the external public that the organization would need to address if the crisis you identified for your crisis communications plan were to occur.

Identify the external public that the organization would need to address if the crisis you identified for your crisis communications plan were to occur. Develop key messages for the external public for the crisis you identified as most likely to occur. Your messages should include several points to help the company communicate with the external public. Be sure to think about what you have learned about effective messaging.