TARGET ORGANIZATION: THE EMERITUS AIRLINE COMPANY EXCEL CHART ATTACHED HAS WORK BOOKS Option #1: Environmental Analysis 1 Using the Portfolio Project target organization that you selected and has been approved by your instructor, complete the following three-step process: Conduct an external assessment and complete either an External Factor Evaluator (EFE) or a Competitive Profile Matrix (CPM). Use the following five websites in conducting your assessment: Market Watch (Links to an external site.) Hoovers (Links to an external site.) MSN Money (Links to an external site.) eTrade (Links to an external site.) MSU Global Edge (Links to an external site.) Conduct an internal assessment and complete an Internal Factor Evaluator (IFE). Use the following documents, which may be found in the target organization’s corporate website: Most current Form 10K document Most current Annual Report Prepare a well-written paper describing the findings that you discovered by analyzing the data from the external assessment and from the internal assessment.
