3. Write an essay on the distribution systems for all of Harley-Davidson’s products and Harley Merchandise. Use the following outline:
– Dealer network: How many? How they are organized? Are there corporate stores?
– Distribution network: Are the products all shipped directly from a factory to the retail location? Are there distribution centers?
– Other channels: What other channels are being used? (e.g., distribution for licensed clothing and accessories)
– International channels: Comment briefly on other possible channels Harley might consider, recognizing possible conflicts with dealers.
– In your opinion, does Harley employ more of a “push” strategy or a “pull” strategy? Justify your answer using examples and in-depth analysis.
Please let me know if you have any questions regarding this, thank you so much.
