New Product Development

Please read the case study of the week and briefly respond to the following questions:

1) What is the case about?
2) Explain the 3Cs: Company, Customer, Competition.
3) Explain the 3Ps: Problem, Product, Potential improvements.
4) What is the purpose (objective) of MS’s TV White Space trial in the Philippines?
5) What risks does the TVWS project face?
6) What processes or guidelines has MS put in place to minimize these risks? What more should it do, if anything?
7) Should MS go through with the implementation of TVWS in the Philippines? Why or why not?