What is marketing and how did you define marketing before reading the materials and information in week 1?
What are the four variables of the marketing mix? Why are these elements known as variables?
What is the focus of all marketing activities? Why?
What is customer relationship management? Why is it so important to manage this relationship?
How does e-marketing facilitate customer relationship marketing?
What are the two major parts of a marketing strategy?
Why are environmental scanning and analysis important to marketers?
How does international marketing differ from domestic marketing?
What is market segmentation?
Discuss the difference influences on consumer and business buying behavior.
