Write a Marketing Mix Analysis for an electric scooter. The electric scooter will have microprocessor chips used in electric autos that provide effeciency in distance and energy . The micropocessor chips will enable the scooter to drive 200KM at least with one charging process and save energy by 25%. The company can be Magna(www.Magna.com) or Eclipse(www.eclipseautomation.com) because both are Canadian Company. The test market for the new product will be in London city in Ontario. Note1:Please see the word file for the outline of the market analysis as the profossor suggest. Note2 : One of the refrences must be from the main book of the course: Kotler, P., & Keller, K. L. (2016). Marketing management (15th Ed.). Pearson. Professor Note: Patchwriting is another common type of word plagiarism occurs when students mistakenly think they have paraphrased an author’s words because they added or removed a few words or replaced some of the words with synonyms. Headings/Subheadings – Use headings and subheadings to organize your topics. This allows the reader to pause and reflect before changing topics. If you do not use headings/subheadings, you are placing the responsibility on the reader (me, in this case) to determine when the topic has changed. If a reader gets lost, it is not their fault; it is yours. For the record, a Level I (Centered, Bold) and Level II (Left-justified, Bold) heading should be sufficient for this class. Voice – There are going to be situations when first-person voice is necessary. With that said, there is no reason to use second-person in a formal paper (e.g., you, your). While studies have shown that students respond better to instruction that uses second-person pronouns over third-person pronouns, in your paper, you are not instructing the reader – you are reporting or stating your analysis. There is no reason to place the reader in your analysis. UG vs. Graduate Analysis – In my opinion, the major difference between undergraduate and graduate studies is depth; depth in the sense of incorporating academic research versus non-academic research, and the quality of analysis.
