Discuss : Culture of Purpose “Building a culture of purpose is one of the greatest challenges facing modern leaders, as today’s best minds are looking for meaning, not just jobs.

Discuss : Culture of Purpose “Building a culture of purpose is one of the greatest challenges facing modern leaders, as today’s best minds are looking for meaning, not just jobs. More than any other single factor, cultures of purpose power winning organizations, attracting the smartest, most creative, most passionate talent.” This statement can be found in the description of Lueneburger’s book A Culture of Purpose (2014).

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