What would you do differently that the business currently is not doing, and what policies would you implement that would improve the business overall. Choose 3 things specifically that you would do different, and consider the guiding questions in relation to each change you would make. These can be internal (i.e. employee policies, payment, etc.), or external (i.e. selling new product lines, and so forth). Here are some guiding questions:
How would these changes impact the company from a financial standpoint? What would a SWOT analysis or Porter’s 5 Forces Analysis say about the changes you’d implement? Would employees be impacted? Would prices that customers/consumers pay be impacted? Is it sustainable? Will there still be a demand in 10 years based on the changes made today? What value proposition are you adding right now that isn’t being capitalized on?
If you’re making a new business:
Make a new business from scratch! Pitch the business via PowerPoint as if we were on an episode of Shark Tank. Draw from the multiple lessons we’ve learned over the course of the class to help guide what you must include in your pitch (Shark Tank usually focuses on the financials, but since it is a made up business, you must include the other facets of the company as well – i.e. HR aspects of the company, financials, employment philosophy, staff, projections, as well as other things we’ve learned from the class). Basically, make a new business and tell me why I should invest, and give me
Grades will be based on thoroughness of answers, clarity, and conciseness, since it is a business pitch. In addition to the basics (i.e. citing your sources, punctuation, grammar, aesthetics of the PowerPoint), below is the scale for consideration when making your presentation:
A: I am left with 0-1 questions after reading the slide deck. As a potential investor, all of my concerns have been ameliorated as a result of your excellent presentation.
B: I am left with 2-4 questions after reading the slide deck.
C: I am left with 5-6 questions after reading your slide deck.
D: I am left with 7-10 questions after reading your slide deck.
F: I am left with 11+ questions after reading your slide deck.
