1. What do the advertisers claim or imply their product will do? What do they want a consumer to believe their product does? You are welcome to include actual advertising material.
2. Find publications on the chosen subject (if they exist). Does science support these claims? Are these claims based on a peer-reviewed sources, or are they unproven, though widely popular statements? If published in scientific journals, are these reputable journals, with good impact factors, or mediocre journals, not indexed by PubMed, or predatory journals?
3. Please discern the peer-reviewed publications vs infomercials. Who wrote these pieces? Are they opinions or facts? Who paid for (sponsored) them? Can you actually find these publications? Do they exist? Are the results of these studies available for the public?
4. Discuss study designs of the research. Keep in mind conflict of interest (who paid for the study and who performed the study), appropriateness of study design, research bias, statistical analysis, appropriateness of the research model, and ghostwriting companies.
5. What do the advertisers claim their product does vs what data tells you? Data vs claims do they match?
6. If there are any legal rulings/proceedings in relation to your product, please be sure to include them.
7. What was proven and what was not? Based on your research, do you think statements made in your commercial are true? Are there real benefits as claimed? What about any possible harm from using this product (if known)? Be sure to see both sides!
8. Annotate and cite your sources on a separate slide.
