After reading Chapter 8, Tapping into Global Markets, look into the differences between two different markets (choose one of the pairs listed at the end) that corporate companies need to keep in mind in those particular markets when promoting the same line of products. An example would be a car manufacturer in Saudi Arabia vs Denmark. In Saudi Arabia, women have just recently been granted the right to drive. It is a conservative culture, therefore, advertising showing women driving or women on the beach would not be acceptable, but in Denmark, where the culture is more liberal, these types of ads would be perfectly fine.
Choose one out of the pairs of countries below; identify a product and come up with three differences in promotional strategies per country. Share your findings on the discussion board by the due date.
China vs. Brazil
India vs. the UK
Japan vs. the US
Cite at least one outside source (besides the text) and respond to another classmate. Be sure to use correct APA formatting and consult the rubric before posting.
