Task. Design a one-page website or 5-minute video in which you reproduce the argument from your ARP for a public audience. Use ethos, logos, and/or pathos appeals in a way that you think will be effective with the targeted audience you’re addressing and that will persuade your readers to (a) accept new information or insights, (b) change their beliefs or attitudes about this issue, or (c) prompt them to take some kind of action.Audience and Purpose. You have a say in defining your target audience for this project. Remember, too, that there’s a difference between readers or viewers who happen upon your text and the particular audience for whom you target your message. In order to determine your target audience and rhetorical purpose, following these steps:Consider what populations of people are associated with your topic and decide which group you wish to speak to specifically (these populations may vary from the somewhat broad: 18- to 24-year-olds living in Ohio, to the very specific: engineering students at OSU, but more specific is usually better).As noted above, your purpose is to persuade your audience. Consider what response you are desiring from your audience—do you want them to (a) accept new information or insights, (b) change their beliefs or attitudes about this issue, or (c) prompt them to take some kind of action? Be specific.Finally, consider how you will accomplish this goal: what do you want to prompt your audience to understand, feel, and do?One-page Website Requirements. Your website must include the following elements:A descriptive or attention-grabbing title (at the top of the page or beginning of the video).At least 10 visual elements (These can be photos, graphics, illustrations, and videos). NOTE: All images that are not of your own creation must be from a source that gives expressed permission for reuse. We’ll talk in class about how to find these images. (Read How to Find and Identify Images for Your PDP.pdf for suggestions of where to find images.)A call-to-action (at the bottom of the page or end of the video before citations).A clear color and typography scheme.750-1000 words. (Note that this is much less text than your research paper, so you will need to carefully select the material that you want to include!)Proper citations of all sources, using guidelines for citing sources for public audiences, which we will cover in PPTs.Properly formatted list of image citations at the very bottom of the page or end of the video. (Read TWC, Excerpt from Ch 2 “Writing beyond Words”.pdf for guidelines on citing images.)Strategy Memo Guidelines. In a 2- to 3-page memo, respond to the following questions. Your Strategy Memo accounts for 50% of your grade for this project. This means that your rationale and strategies are equally as important as your final product.RHETORICAL KNOWLEDGEWho is your target audience, and why did you choose them? What do members of this discourse community value?What is your rhetorical purpose? Select one of the three options (a, b, or c) from the Audience and Purpose section above, then identify specifically what are you trying to motivate your target audience to do, feel and/or understand.Describe your rationale for how you used the rhetorical strategies you chose: how do you think your ethos, logos, and pathos appeals will affect your selected public audience and help you accomplish your persuasive purpose?GENRE KNOWLEDGEHow did you choose to organize the content on your webpage? What did you choose to place first and last and why?What visual elements did you include? Why did you choose these and what purpose do they accomplish for your audience? Also, if you chose to include video or audio elements, why did you choose those?Explain the reasoning and purpose of your call-to-action.PROCESS KNOWLEDGEThrough this project, what did you learn about writing [or composing]? How does this new knowledge about writing [or composing] connect to what you previously knew about writing [or composing]?What did you struggle with most in this project?What do you want to remember to apply to future assignments and situations?Getting StartedFollow the instructions on Getting Started with Adobe Spark to set up your Adobe Spark account.Decide whether you want to make a one-page website or 5-minute video.Familiarize your self with how to use Adobe Spark and consult the help guides as needed.Read How to Find and Identify Images for Your PDP.pdf and begin searching for images for your PDP.Follow the instructions in the “Audience & Purpose” section above to identify your target audience and rhetorical purpose.Submission InstructionsTo submit your final PDP, upload a document containing:A link to your finished one-page website or video created with Adobe Spark. (Follow the instructions on this page to get the share link: Previewing and Sharing Your Spark Page).Your numbered answers to the 9 Strategy Memo questions (listed in the assignment sheet).Rubric & GradingYou can see the rubric for the PDP below. Note that the first seven items in the rubric refer to the one-page website, while the last ten are the questions from the Strategy Memo.Successful responses to the strategy memo questions will generally be at least a few sentences long and will (1) explain your reasoning, (2) demonstrate thoughtful strategizing on your part, and (3) show your thorough understanding and application of course material and concepts from the whole semester, but especially Unit 4.Comments from CustomerDesign a one-page website
