LO1 P1: Analyse the scope and key concepts of international marketing. P2: Discuss the rationale for an organisation to want to market internationally and describe the various routes to market they can adopt. LO3 P3: Evaluate the key criteria and selection process to use when considering which international market to enter. P4: Explain, using examples, the different market entry strategies, including the advantages and disadvantages of each.(Give an exampple of at east three strategies and which will Sanctuary Spa will adopt and why) All of the questions must be applied for a company Sanctury Spa(UK) and the target market is Bulgaria I am sending you also my presentation for the rest learning outcomes, so the writer can have an idea what was already written for the company so it can “blend ” it together
