For this essay, the focus will be on Apple. After reading Chapters 1 and 2 of the textbook, do some research on Apple, and identify how the company illustrates the concept of marketing and the marketing mix. Please explain how they have integrated the Internet of Things (IoT) in their marketing and consumer-buying efforts. Be sure to explain the technologies that Apple is using to revolutionize marketing and the customer experience.
Your essay must include an introduction. You must also reference at least one journal article from the CSU Online Library and one article from a business-related source or news website; therefore, your essay should be supported by at least two sources. Your essay must be at least two pages in length and be double-spaced, not counting the title and reference pages. Adhere to APA Style when creating citations and references for this assignment.
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