1. Motivation: What is driving the decision to start a business (i.e., passion, job loss, or desire for more wealth)?
2. Strategy: What is best strategy with for a new business (i.e., to be a price leader or quality leader)?
3. Vision: Is the viability of the business realistic (i.e., adequate capital to fund start-up, are sales projections believable, & does the market need another business)?
